J&H wins double gold for results-driven PR
We are delighted to announce that Judge & Howard won two prestigious gold awards at the Chartered Institute of PR North West awards last night - including the overall winner out of 16 campaigns for Best Use of Measurement and Evaluation.
The agency won Best Healthcare Campaign for the re-launch of www.patient.co.uk - one of the UK's most trusted healthcare information websites - and Best Use of Measurement and Evaluation for the same campaign, which beat 15 other gold award winning campaigns to the accolade.
Judges said that our healthcare campaign was "the clear winner in this category...a campaign that really engaged with its target audiences of GPs and patients. The campaign delivered on all levels - traditional, online and social media."
Measureable return on investment
The campaign put the new-look patient.co.uk website firmly in the public and healthcare professionals' eye - generating 15.4million opportunities to see, including national print and broadcast media and a major online hit with the front page splash story on the influential Huffington Post UK website. It also delivered a measureable uplift in the brand's social media footprint and direct hits to the site.
Commending our outstanding performance in Measurement and Evaluation - through a bespoke evaluation dashboard showing trackable metrics for every element of the campaign - the judges said: "The company has responded to the need for public relations professionals to show tangible return on investment."
Delivering measureable results is a key focus for the whole team, so we are particularly proud to have won this important award.
Date: 30th Nov, 2012
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